The 17th Hangzhou Outstanding Entrepreneur Special Propaganda—Zhu Limin, General Manager of Zhejiang Hangmin Industrial Group

Date : 2022-04-10

On April 7th, the WeChat public account of Hangzhou Entrepreneurs Association released the 17th Hangzhou Outstanding Entrepreneur Special Promotion, which reported in detail the outstanding deeds of Zhu Limin, general manager of Zhejiang Hangmin Industrial Group Co., Ltd.

Zhejiang Hangmin Industrial Group Co., Ltd.

Deputy Secretary of the Party Committee, Director, General Manager

Zhu Limin

Entrepreneur introduction: Zhu Limin, born in March 1981, a member of the Communist Party of China, started working in July 2003, joined the party in October 2008, and has a bachelor's degree. He is currently the Deputy Secretary, Director and General Manager of the Party Committee of Hangmin Group. He was awarded as "Excellent Member of Provincial Youth Federation" and "Excellent Communist Party Member of Xiaoshan District", and served as the Standing Committee of Zhejiang Provincial Youth Federation, Vice Chairman of Hangzhou New Generation Entrepreneurs Association, Standing Committee of Xiaoshan District Political Consultative Conference, and Deputy of Xiaoshan District Youth Federation Standing Committee Chairman, President of Xiaoshan District New Enterprise Federation (Youth Chamber of Commerce).

National industry "shuttle", common prosperity "brocade"

At the beginning of 2021, Zhu Limin served as the general manager of Hangmin Group. While taking over the inheritance torch of Hangmin Group with both hands, he also established the goal of his career to lead Hangmin Village and Hangmin Group to a higher level of common prosperity. When it comes to Hangmin Village and Hangmin Group, as one of the three red flags of Xiaoshan more than 30 years ago and one of the benchmarks of China's collective economy today, people can't help but think of "the richest village in Zhejiang", "common prosperity" and "national industry". ", "listed company" and other words, it is true that this is a praise for the entrepreneurial achievements of the first generation of Hangmin people, and it is also an incentive for the second generation of Hangmin people.

Creating a generation: sailing before the tide of the times

In 1978, the spring breeze of reform and opening up gradually blew, and everything looked new for a while. From the sudden stop of production to the development of all industries, the people of Xiaoshan Hangmin Village quietly walked in front of the tide of the times. In 1979, Zhu Chongqing, then the director of Xiaoshan Bleaching and Dyeing Factory, led Hangmin Village to establish a bleaching and dyeing factory with 60,000 yuan of agricultural accumulation. Diligently for more than forty years, the trickle converges, from zero to one, from one to ten, to one hundred. This small handicraft workshop has developed into a modern enterprise group with asset income exceeding 10 billion yuan; this poor and backward small village has transformed into one of the top ten economic villages in China. Nowadays, villagers in Hangmin can not only get daily free supply of rice and vegetable oil and fish and poultry meat distributed during festivals, but also enjoy free education from kindergarten to university. Those who are admitted to university can also receive scholarships and living subsidies; at the same time, villagers enjoy medical and health subsidies. The elderly can also receive old-age allowances every year, truly practicing the road of common prosperity.

Heritage: From Sailor, Helmsman to Captain

Different from the "airborne succession" of the second generation of many enterprises, Zhu Limin joined Hangmin Group step by step after graduating from University, and has personally participated in all aspects of Hangmin Group's work for 20 years.

In the summer of 2003, Zhu Limin, after graduating from the International Trade Department of Hangzhou Business School, did not directly choose the easy and convenient shortcut, but chose to become a "sailor" of the big ship Hangmin. From now on, go to in-depth understanding of every point of the core technology of aviation and civil products. After years of immersion and experience, Zhu Limin understood and experienced the details and essence of enterprise operation step by step. He has done business and opened up the market in the Shanghai office; he has done auditing and investment, and he has sorted out financial and financial details in the audit department and investment department; he has been the secretary of the Youth League Committee of the group, tempering his ideas in political work... conscientious and conscientious The work attitude and comprehensive and outstanding work performance make the colleagues see and obey.

Living up to expectations, Zhu Limin gradually grew from a sailor to a helmsman in charge of the direction. In 2010, Zhu Limin served as the manager of the Weaving Branch of Hangmin Co., Ltd., and began the process of leadership and management. Leadership work needs to focus on "strategy formulation", "design process", "organization management", etc., which is completely different from the ability system required for grass-roots work, and Zhu Limin quickly completed the identity switch and transformation, leading the team to overcome difficulties. Turn losses into profits. With his outstanding achievements, Zhu Limin's management ability has been highly recognized by leaders and colleagues, and he has successively served as deputy general manager of the group and chairman of Hangmin Baitai. Hangmin Baitai is an important subsidiary of Hangmin Co., Ltd. Under the strategic leadership of Zhu Limin, the company's operating income has gradually expanded to more than 9 billion yuan in 2021, and at the same time, its brand and reputation have been rising. Today, Hangmin Baitai has become one of the largest and most influential gold jewelry processing enterprises in East China.

From the grassroots level to the leaders, and then to the current general manager of Hangmin Group, Zhu Limin walked to the deck of the big ship Hangmin with solid steps. What has changed is that he has inherited his father's spirit of being a citizen and a citizen, and that he has taken on the same responsibility as his father's generation - to lead all Hangmin people to a higher level of common prosperity.

Create the second generation: set sail and set sail again

As the second-generation helm of the Hangmin Group, how to make an old industrial enterprise achieve better results in the ever-evolving market is a test for Zhu Limin.

Hangmin Group is a leading enterprise in the two fields of textile printing and dyeing and gold jewelry processing in China. Since Huang Daopo in the Song Dynasty, textile has been the representative of China's national industry, and the processing and production of gold jewelry is also the same. Therefore, it can be said that Hangmin Group has inherited the national industry and built its own solid foundation. At the same time, new technologies and new ideas in the fields of energy, communications, semiconductors, and biochemistry are constantly emerging. Can the national industry go to a broader world? This question also stimulates Zhu Limin's strategic thinking.

"The continuous and deep cultivation of the upstream and downstream of the industrial chain will not change. At the same time, inheritance is not blindly preserved, and sublation and new life are accompanied by it." When Zhu Limin conveyed his thoughts, he did not forget to analyze the origin of the problem. New words such as "reducing costs and increasing efficiency in the digital economy", "improving organizational kinetic energy", and "activating talent potential" are also constantly appearing in the characterization of strategic directions.

Under the leadership of Zhu Limin, Hangmin has continued to make progress in new product research and development, new customer expansion, new field layout, etc., and the old-fashioned industry has gradually entered the path of innovation and development. In 2021, Hangmin Baitai was selected by the Hangzhou Asian Games Organizing Committee. The conference will be identified as a "jewelry" licensed production enterprise, and will launch many themed products to the market through the preheating of the Asian Games, which are well received by the market; the non-woven fabric company under the group extends the customer field to the interior of new energy vehicles; the group's printing and dyeing factory is based on material The concept of networking takes the lead in carrying out digital transformation, etc... This series of solid innovation steps are echoing the historical process of the first generation of aviation people's entrepreneurship, and this echo is not only bottom-up and stable, but also warm .

作為航民集團第二代掌舵人，如何讓一個老牌工業企業在不斷演變的市場中再創佳績，是對朱立民的考驗。

航民集團是中國紡織印染與黃金首飾加工兩大領域的龍頭企業。自宋代黃道婆始，紡織便是中國民族工業的代表，而黃金飾品加工制作更是亦然，因此可以說航民集團傳承了民族工業并鑄就了自身堅實的基底。與此同時，能源、通訊、半導體、生化等領域的新技術新理念不斷涌現，民族工業是否可以走向更廣闊的天地？這一問題也撥動著朱立民的戰略思考。

“對產業鏈上下游的持續深耕是不會改變的，同時傳承不是一味地保存，揚棄與新生是相伴的。”，朱立民在傳達自身的思考時，不忘對問題本源的剖析。“數字經濟降本增效”、“組織動能提升”、“激活人才勢能”等等新詞匯也不斷出現于戰略方向的刻畫之中。

在朱立民的領導下，航民在新產品研發、新客戶拓展、新領域布局等方面持續開進，老牌工業逐漸走入創新發展道路——2021年，航民百泰被杭州亞運會組委會確定為“首飾類”特許生產企業，借亞運預熱向市場推出諸多主題產品，深受市場歡迎；集團旗下的非織造布公司將客戶領域延伸到新能源汽車內飾；集團印染工廠基于物聯網理念率先開展數字化改造等等……這一系列夯實的創新步伐正在呼應第一代航民人創業的歷史進程，而這種呼應不僅是自下而上的、穩健的，更是富有溫度的。

Endurance: new kinetic energy of old-fashioned industry

Inheritance and thinking about change have become Zhu Limin's immediate issues. How does Hangmin Group, an established industry, insist on resonating with the times at the same frequency? How to stand firm in the turbulent market torrent? Zhu Limin believes that to generate new kinetic energy, on the one hand, it is necessary to actively introduce talents, and on the other hand, it must step into digital and intelligent development.

Under the leadership of Zhu Limin, the digital transformation of aviation and civil aviation has achieved practical results in three dimensions: First, a stable standard has been formed. Based on the ERP production information system, Hangmin Group uses information technology to precipitate and sort out data in various dimensions such as production technology and quality standards, and then establish stable process standards. The second is to ensure the stability and efficiency of the job execution process. Hangmin's digital workshop has developed a series of software and hardware systems based on the Internet of Things, such as digital twin 3D factory system, equipment-side control device system, etc., which can dynamically adjust PH value, rolling pressure, etc. In addition, through AGV and robotic arms After forming a series of automated processes, the production efficiency and stability can be significantly improved. Taking Airman's "Intelligent Auxiliary Distribution System" as an example, it solves the potential deviation problem of each link caused by human factors such as inaccurate weighing and untimely feeding during manual operation. The third is the accurate decision-making of implementation effect correction and abnormal problems. The aviation digital workshop reduces potential deviations in various links through big data and automation technology, and realizes lean production and management. Not only that, it also forms a set of solutions with logical depth, which is more responsive in execution effect correction and significantly enhanced. The accuracy and controllability of abnormal problem decision-making.

Along with the accumulation of experience in the aviation model, the comprehensiveness and stability of the production management system have been improved through continuous feedback and iteration, and the effectiveness of the aviation digital workshop has gradually become apparent, enabling the aviation industry to carry out efforts in important links such as production, business, safety, environment, and energy. While digital management and control, quality and efficiency have been effectively improved. Efforts in this strategic direction have been initially recognized by the government: Hangmin Damei Dyeing and Finishing is included in the list of Hangzhou "Future Factory" system cultivation enterprises (the first batch) in 2021.

Keep upright and innovate to take on the mission, and work hard for the future. For the future development of the company, Zhu Limin, a young entrepreneur and the "helmsman" of Hangmin Group, always believes that Hangmin needs to have an open mind and a broad mind, actively engage with new business formats and ideas, and follow up on new developments in a timely manner. Industry technology, through continuous learning and absorption, keeps up with the pace of the times, so that the vitality of the enterprise is lasting. Different from the subsequent privatization of many village-run enterprises, Hangmin Village is still the major shareholder of Hangmin Group. All villagers and employees have not only shared the dividends of the group's growth in the past decades, but will continue to develop under the leadership of Zhu Limin in the future. A higher level of common prosperity.

"If you dare to think about change, you must first ensure stability." Zhu Limin shoulders the development and future of the entire village, so in corporate decision-making, he inherited his father's stable style. As a new-generation entrepreneur who is good at thinking and dares to innovate, between inheritance and creation, he has endowed Hangmin Group with a younger and more courageous temperament, and will also lead the company to a better future.

Acceptance speech

This honor does not belong to me, but to the aviation community. Since my parents started their business in 1979, we, Hangmin Group, have always insisted on collective prosperity for more than 40 years, because we firmly believe that the vision of common prosperity can bring light to the world, and let this light illuminate more people's lives. Life is my unremitting mission - nearly half of Hangmin villagers are currently employed in Hangmin Group, and the group also distributes 50 million yuan in dividends to the village collective and villagers, and 5 million yuan in village welfare. "Being responsible, doing things justly, standing on the ground for the people, and benefiting the people" are the words and deeds taught by my parents, which shaped my character and ambition. This is my most precious wealth and luck. I would like to share and encourage you here.

(Reprinted from: Hangzhou Entrepreneurs Association)